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Keywords in Domain Names – Good or Bad?
Some Affiliate Marketers stress when trying to find a good domain name with their exact keywords in it. All this stress is caused by the incorrect assumption that using keywords in the domain name will get instant recognition by the Search Engines. Some Affiliate Marketers stress when trying to find a good domain name with their exact keywords in it. All this stress is caused by the incorrect assumption that using keywords in the domain name will get instant recognition by the Search Engines. It has now been determined that putting keywords in your Domain Name does not directly help increase your search engine ranking. Search engines concentrate more on what is in the body of your pages, not on your Domain Name. Don't get me wrong. Choosing a keyword related Domain Name is still important. The main purpose is to control how others link back to your site. This is especially important when doing affiliate marketing. When someone decides to link to your site, the easiest thing for them to do is to copy the URL of your web site and use it as the Anchor Text for the link. If that name means nothing, you may not get any clicks, or PageRank help, from the link. Going back to the Search Engine ranking, when Google ranks sites, one of the things it looks for is how many inbound links are pointing back to your page. You will get a better rank if the links are high quality and related to what your site is about. If you are an affiliate marketer selling an electronic product, it is not going to do you any good to get links back from sites that are selling beauty items. For example, you might think a good name for an affiliate site would be Upsell. Trying to tell people to make sure to remember to upsell when marketing affiliate products. However, when someone places a link on their site, they are going to just link back to Upsell. So, if you were web-surfing and ran across that link, how likely would you be to click on it? What the heck is an upsell? I might be afraid it was something that was going to cost ME more. Needless to say, that might be a poor choice for a domain name. You would need to do a lot of marketing to get people to identify with your name and remember it. Possibly "Affiliate Upsell" would have been a better choice. At least I know that applies to me as an affiliate. As you can see, not using at least one keyword in the domain name just makes things harder. When you ask for a link back, you need to ask the other site owner to put in descriptive anchor text; some will, others don’t want to bother. And that’s why choosing your Domain Name carefully will help you in the long run. It's not just for search engine ranking; it's for valuable link recognition to your site. About the Author
Anik Singal is an Internet Entrepreneur and expert in affiliate marketing, including the latest web traffic tactics. For a free course that explains how he earned $10,466 in just 60 days using proven marketing principles, visit www.affiliateclassroom.com/free-course.html
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