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A simple approach to closing your first staffing contract
I tell all my clients that you will never be totally ready and you will not totally know what you need until you get out there. Why? Well, because every facilities requirements are different. Sure, you have many similarities, but those often become nuances when compared to what each facility feels they need in order to stay ahead of government oversights. Analysis paralysis is a huge problem and getting my clients moving required me to come up with ingenious ways to force them to get out there and close there first account quickly. How? Well first I needed to make sure they did have all the legal requirements to satisfy the basic needs of starting a medical staffing agency. They needed to have proper insurance, legal structure was done and they possessed a contract for the facility along with the ability to find employees. I also made sure they had ready available documents, I covered this angle by offering it in my website vismedical.com. I told my clients forget about all you learned concerning marketing. The medical field is a different animal. More specifically I concluded that the medical field can be seen as inversely proportional to the rest of the nation's economy. Once the legal stuff was out of the way I did the following: Plan to visit the largest facilities in your region. Do not spend time in the small offices, simply put the energy you spend must be value added. Next, carry the following marketing material with you. Business cards, contract and price list, that's it, don't carry fancy color brochures or enhanced video tutorial of the awesome service you can perform. Become familiar with the gatekeepers and decision makers of each of the facilities you will visit. You can do this by cold calling and asking who these people are. Each major Hospital has different divisions within it, although you may discover that the facility has contracts with other staffing agencies and may even may have a contract with a VMS company (Vendor Management System) if this is the case you simply call the VMS company and ask to be placed in there vendor list to cover shifts. Approach the major facilities as a backup initially, don't try to position yourself to get rid of your competition. You don't know how long your competition has been there or what kind of relationship they may have. An aggressive yet soft approach often wins in getting a contract. If you spend time in these major facilities, get to know the decision makers and offer your services as a backup you will get a contract. O'h I almost forgot the most important thing. Offer the decision maker to send one of your employees for free for 8 hours to test your company, but make sure they sign the contract before you send the employee. Tell them that it is simply a formality in order to be able to send an employee. They sign the contract, you send the employee and know you have a reason to keep visiting and I guarantee they will use you in the future. Spend a little upfront to get a lot in the back-end. For more information about starting or expanding your medical staffing agency you can contract Roy Vera, R.T., MBA at http://www.roy@vismedical.com or visit him at his website at http://www.vismedical.com About the Author
For more information about starting or expanding your medical staffing agency you can contract Roy Vera, R.T., MBA at http://www.roy@vismedical.com or visit him at his website at http://www.vismedical.com
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